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😎👉 Growth, Digital Strategy, Innovation & Transformation. Startup Advisor, Program Manager & Tech Investor. Boston, MA. Learn more: ©️2021

Take your strategy formulation process to the next level using a proven framework.

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Digital investments have increased over the years and more so recently due to the pandemic. Total spend on digital transformation is expected to reach $6.8 trillion between 2020 and 2023 according to IDC.

99% of businesses have invested to some extent in digital transformation. However, less than 50% of companies have a clearly defined digital strategy, according to the EY-Parthenon Digital Investment Index report.

Companies need a thorough digital strategy to better compete and reach their full potential. It is more critical than ever, especially in the midst of multiple on-going crises.

Most digitally mature companies are overdue for a…

3 great programs from Google, Y Combinator, and more

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The entrepreneurship journey is a high-stakes endeavor. Unfortunately, very few startups become unicorns, a few do well but most fail. Only 50% of businesses with employees survive past the first five years, according to the U.S. Small Business Administration.

These 3 courses provide invaluable knowledge and experiences to entrepreneurs and startup founders. They are also ideally suited for future founders, college students, and curious go-getters.

A guide to saving precious hours each week

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If you have been in Zoom meetings like everybody else, you probably noticed a few things: for starters, attendees routinely complain about technology. Sometimes it does not work and other times it is slow.

When people share their screen, it shows many different ways of working and getting organized. Once in a while, you might see counterexamples: I am thinking, for example, of the presenter who had at least 25 tabs opened in his browser or another who had superposed virtual piles of random personal and professional files on his desktop.

There are many ways you can reduce the number…

More than 50 Tips to Boost your Writing, Happiness, and Views

Writer at her desk and looking out for inspiration.
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Since last year I have published multiple articles about writing. They cover many topics which can be useful to new writers on Medium or anywhere else. Sometimes, they might even be helpful to accomplished writers. Maybe you want to learn new tricks and explore new ways of writing. It can also be a great way to start fresh and do things differently.

In this story, I have organized all my content about writing into one guide. It starts with mastering the basics. It is about following the fundamental rules, delivering quality, and getting published. …

Are you done with providing a free salad bar to the local wildlife?

Deer eats plants and love anything you grow in your garden.
Photo of a deer looking at your plants before lunch by Chris Greenhow on Unsplash

That might sound familiar. At first, you can barely notice it. You walk around your yard and notice a few missing leaves. A few plants look shorter and smaller than before. In some spots, you see new divots and marks in the dirt. Nothing too alarming, but that is how it starts.

Then everything escalates quickly. You find plants with just a little stub left in the ground. Even parts of your roses and raspberries disappear, as if their thorns did not matter. It starts happening every day. You cannot harvest much from your garden anymore.

Like anybody else would…

Knowing these tools, shortcuts, and automation will make the entire process much easier

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I wish I could reach out to my younger self. I would send him a bunch of links to the resources I now have at my fingertips. I did not know what I was missing back then. I stumbled through the writing process. I submitted stories lacking finishing touches and basic refinements.

I was missing many of the tools, shortcuts, and automation. Once you have the right toolkit and workflow in place, you can start producing freely. They make the entire process much easier. You can focus less on the menial and manual tasks behind the scenes. …

By boosting your content’s quality and your rank in search results

Writer learns how to go viral. She cannot believe her number of views and her ranking in search engines.
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There are plenty of stories about finding inspiration, writing better, and promoting content. There are fewer stories on how to go viral. On that less beaten path, checklists to get results are hard to find. Making a few tweaks behind the scenes and following a few rules can have a significant impact. In the best-case scenario, it can generate viral traffic.

Admittedly, going viral can be a mix of art and science. Yet it is within anybody’s reach to make the right moves. Content creators routinely skip those. They require a bit of effort, through research, learning, and polishing. …

How to move on from romanticized tales and find a better way

The mythical wealthy writer types on her computer in the back of a luxury car.
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This post contains affiliate links that may compensate the author or publication when you click on links or purchase those products.

Shows and movies love introducing writers as cool, edgy, and happy characters. They can overcome anything without breaking a sweat. Imaginary worlds put them on pedestals for their contributions and just for being themselves. It impacts us because we are looking up to fictional role models. That can set some of our expectations.

Reality is unfortunately not always so kind nor accommodating. That is probably why we consume so much fiction. Learning too much about the struggles and the…

My checklist of quick and easy tweaks to boost your reach

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Today I will spare you the common tips you can find everywhere. I want to focus instead on the last and extra polishing touches; the ones that make all the difference.

I compiled this shortlist of extra steps based on my own writing experience as well as my extensive research of successful writers. I have learned from watching them go the extra mile in their writing and sharing their experiences. No magic trick nor shortcuts. Just measured effort and a short learning curve.

Of course, the publication’s guidelines and the right writer-publication fit come first. …

Even if you see them time and time again

Guy walking on a beach and gleefully ignoring writing tips
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I find it pleasant in the morning to grab a warm cup of coffee to read stories from established or successful writers. So much content out there, so many ideas. Catchy headlines and incredible promises lure readers into well-crafted self-improvement stories. Here and there we pick up tips we want to try, always seeking a better way.

Fashion magazines have been great at setting impossible expectations. Personal development articles can be as good at setting misguided goals. It is hard enough for writers to create fresh and original pieces. …

Max Dufour

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