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😎👉 Growth, Digital Strategy, Innovation & Transformation. Startup Advisor, Program Manager & Tech Investor. Boston, MA. Learn more: ©️2021

Take your strategy formulation process to the next level using a proven framework.

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Digital investments have increased over the years and more so recently due to the pandemic. Total spend on digital transformation is expected to reach $6.8 trillion between 2020 and 2023 according to IDC.

99% of businesses have invested to some extent in digital transformation. However, less than 50% of companies have a clearly defined digital strategy, according to the EY-Parthenon Digital Investment Index report.

Companies need a thorough digital strategy to better compete and reach their full potential. It is more critical than ever, especially in the midst of multiple on-going crises.

Most digitally mature companies are overdue for a…

3 great programs from Google, Y Combinator, and more

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The entrepreneurship journey is a high-stakes endeavor. Unfortunately, very few startups become unicorns, a few do well but most fail. Only 50% of businesses with employees survive past the first five years, according to the U.S. Small Business Administration.

These 3 courses provide invaluable knowledge and experiences to entrepreneurs and startup founders. They are also ideally suited for future founders, college students, and curious go-getters.

A guide to saving precious hours each week

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If you have been in Zoom meetings like everybody else, you probably noticed a few things: for starters, attendees routinely complain about technology. Sometimes it does not work and other times it is slow.

When people share their screen, it shows many different ways of working and getting organized. Once in a while, you might see counterexamples: I am thinking, for example, of the presenter who had at least 25 tabs opened in his browser or another who had superposed virtual piles of random personal and professional files on his desktop.

There are many ways you can reduce the number…

By boosting your content’s quality and your rank in search results

Writer learns how to go viral. She cannot believe her number of views and her ranking in search engines.
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There are plenty of stories about finding inspiration, writing better, and promoting content. There are fewer stories on how to go viral. On that less beaten path, checklists to get results are hard to find. Making a few tweaks behind the scenes and following a few rules can have a significant impact. In the best-case scenario, it can generate viral traffic.

Admittedly, going viral can be a mix of art and science. Yet it is within anybody’s reach to make the right moves. Content creators routinely skip those. They require a bit of effort, through research, learning, and polishing. …

How to move on from romanticized tales and find a better way

The mythical wealthy writer types on her computer in the back of a luxury car.
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Shows and movies love introducing writers as cool, edgy, and happy characters. They can overcome anything without breaking a sweat. Imaginary worlds put them on pedestals for their contributions and just for being themselves. It impacts us because we are looking up to fictional role models. That can set some of our expectations.

Reality is unfortunately not always so kind nor accommodating. That is probably why we consume so much fiction. Learning too much about the struggles and the…

My checklist of quick and easy tweaks to boost your reach

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Today I will spare you the common tips you can find everywhere. I want to focus instead on the last and extra polishing touches; the ones that make all the difference.

I compiled this shortlist of extra steps based on my own writing experience as well as my extensive research of successful writers. I have learned from watching them go the extra mile in their writing and sharing their experiences. No magic trick nor shortcuts. Just measured effort and a short learning curve.

Of course, the publication’s guidelines and the right writer-publication fit come first. …

Even if you see them time and time again

Guy walking on a beach and gleefully ignoring writing tips
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I find it pleasant in the morning to grab a warm cup of coffee to read stories from established or successful writers. So much content out there, so many ideas. Catchy headlines and incredible promises lure readers into well-crafted self-improvement stories. Here and there we pick up tips we want to try, always seeking a better way.

Fashion magazines have been great at setting impossible expectations. Personal development articles can be as good at setting misguided goals. It is hard enough for writers to create fresh and original pieces. …

A guide for beginners and experienced writers alike

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Nowadays writers have unprecedented access to editors, through the sheer power of the internet. It makes it harder to stand out in the crowd: more people than ever create content as a side hustle. Occasional writers can pitch stories. They can use tons of free tools to spice them up and distribute them broadly.

Many moons ago, if you wanted to find a publication to submit your work to, you would buy or borrow a book called The Writer’s Market. You would comb through the 896 pages of resources and find your targeted publications. …

Two of the smartest moves in the history of advertising can guide better marketing investment decisions

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Two brands advertised differently this year. They did not buy 30 seconds of ads during the half-time show. They did not crack jokes nor told a story. They managed to innovate and seize the moment, without breaking the bank.

I believe Reddit and Budweiser both found different and innovative ways to best invest their marketing dollars. It is easier to convince your company to optimize their advertising and try something new if there are solid examples to follow. Both of these companies managed to seize opportunities afforded by recent events and make the best of them.


Reddit accomplished multiple feats…

Dispelling 4 myths for writers and content creators

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There is a common theme in user-created content: an avalanche of advice, inspiring quotes, and storied successes crushing visitors. Some writers share their income and their accolades. Others promote themselves as leaders or experts. It became part of the circle of content creation and empire-building journey on the internet.

This is a trip down the content lane, to revisit the most common myths I ran into when I started reading stories online. I will propose a few alternative angles for each. They are based on the perspectives I gained over time, through trial and error.

In all fairness, most contributors…

Max Dufour

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